Operator. Founder of Tenzo Tea. COO, Breath Death.
Forbes 30 Under 30. UCLA volleyball. Serial entrepreneur building brands at the intersection of wellness, creator culture, and operational systems.
Forbes 30 Under 30 · 2 ventures · New York
New York
I grew up in Rochester, NY — youngest of five boys, all athletes. I played collegiate volleyball at UCLA and studied History, but dropped out half a semester before graduating to build something I believed in.
In 2016, I Googled "what is the healthiest form of energy?" and landed on matcha. My co-founder Robbie and I tried it, felt the difference immediately — calm, sustained, no crash — and decided to build a brand around it. That became Tenzo Tea. We sourced directly from a 12th-generation tea master in Kagoshima, Japan, got USDA Organic certified, and built a subscription flywheel that now serves hundreds of thousands of customers. Forbes named us 30 Under 30. Pret A Manger put us on their US menu.
More recently I joined as COO of Breath Death — a dentist-formulated breath brand backed by Logan Paul, Adin Ross, Odell Beckham Jr., and MGK. We partnered with WWE for SummerSlam and launched on Amazon and TikTok Shop. Different world from matcha, same operating principles: clean formula, sharp brand, relentless distribution.
The throughline across everything: I look for categories where the incumbent product is low-quality or dishonest, find a cleaner answer, and build a brand people are proud to be part of.
Ceremonial matcha engineered for modern stamina.
Co-founded with Robbie Page in 2016. Ceremonial-grade matcha sourced from Kagoshima, Japan — volcanic soil, 12th-generation tea master, USDA Organic and FSSC 22000 certified. 50,000+ wholesale locations and a subscription flywheel serving hundreds of thousands of customers.
tenzotea.co →Dentist-formulated. Creator-backed. No mercy for bad breath.
COO of the brand obliterating bad breath with Crystal Breth — exploding zinc-infused mint crystals. Dentist-formulated, all-natural, zero calorie. Backed by the biggest names in creator culture and an official WWE SummerSlam partner.
getbreathdeath.com →Shipping
Scaling Tenzo Tea's Tribe subscription with the Pret A Manger partnership live across all US locations. Thousands of recurring orders a month.
Operating
COO at Breath Death — managing operations behind the Logan Paul / Adin Ross creator machine. New drops, new distribution, always moving.
Building
Turning steveodell.co into a living ops log. Every tweak ships fast, every update is ruthless about taste.
Serious conversations only. If you're working on something ambitious in wellness, DTC, or AI-native operations — I want to hear it.